Step 1 of 4 — Business info
About your business
Which services interest you?
Local SEO
Google Ads
Website Design
Select the services you want — tool will only show relevant sections.
Step 2 of 4 — Website & SEO audit
Website technical checks
SSL / HTTPS secure
Enter URL and click "Check site" in step 1
Site reachable / live
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Page title present
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Meta description present
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H1 heading found
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City keyword on page
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Phone number found
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Mobile viewport tag
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Schema / structured data
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Google Business Profile & local signals
GBP claimed & verified?
You manage it on Google Business Profile
GBP fully filled out?
Hours, photos, description, categories
Posting on GBP monthly?
At least 1–2 posts per month
Listed on Yelp, Bing, Apple Maps?
Getting Google reviews regularly?
1+ new review per month
NAP consistent everywhere?
Same name, address, phone on all listings
Responding to reviews?
Step 3 of 4 — Revenue & budget
ROI calculator
Current monthly leads15
Average job value ($)$1,500
Lead-to-client close rate30%
Expected lead growth with SEO40%
Typical range: 30–80% in 6–12 months. Adjust based on your competition level.
Current monthly revenue—
Projected leads after SEO—
Projected monthly revenue—
Monthly gain—
Annual extra revenue—
Google Ads budget estimator
Avg. CPC for home services—
Est. clicks / month—
Landing page conversion rate~10% (industry avg.)
Est. leads / month—
Cost per lead—
Est. new clients / month—
Est. revenue from Ads—
CPC based on Google Ads averages for home service keywords. Actual varies by competition, quality score, and ad copy.
Step 4 of 4 — Your full audit report
Get this report in your inbox
How it works: Enter your details below. This report will be emailed to you from info@ghostengine.digital — and a copy will go to our team so we can follow up with personalized recommendations.